Brief_Café Kacao



Luidgi del Cid


Restaurant Rebranding

This questionnaire was designed so we fully understand the project and can provide you an accurate budget and results. There are no good or bad answers, but answering while being concise and honest is what helps us do our job better.

He/she should be the only responsible for giving feedback and approving any decision, regarding information, design or otherwise.
What's the project about? the concept behind or anything that helps us have a better grasp on the project.
Short and long-term
It doesn't have to be every item in the menu, just the general overview of products and services. The more details the better, even if it's something planned for the future.
For example: stationery, brand applications such as: uniforms, packaging & containers, labels, promotional items, etc. Communication tools such as: brochures, website, intervention of space such as signs, etc. , interior design, signage, brand manual, etc. Please send photographic references.
Is there one or several value propositions?
Please talk about the personality of the brand; style, tone, feelings, etc.
Besides attributes and feelings, you could also mention brands that you don't want to be compared to or branding styles that wouldn't work and why.
We read the story behind the name "Cafe Kacao" on your website but we wanted to know the reasoning behind "Latin Cuisine" and if you're open to changes or suggestions.
The most basic example could be "Restaurant, Healthy food, Brazilian, etc.." or maybe it should be a short slogan. If there isn't a specific suggestion we would recommend what we think is best, though advice from you is very useful.
If there are any, please describe them and explain why, for example, what´s the meaning of the bird and should we keep it or not?
If yes, which and why.
Age, gender, civil status, socio-economic level, lifestyle, interests, etc.
They could be either direct (national) or indirect (international/similar offerings) competitors.
It could be in the same line of business or not at all; it could be the logo, brand applications, messaging, etc.

If there are visual references, please send them to after completing the questionnaire.