Where was the idea born? Who is behind it? Or anything that helps us have a better grasp on the project.
3. Please enlist your services and products
It would be useful to also mention specific formats for bottled or pre-made drinks and products. The answer could be the same information you sent via WhatsApp, but in case there's anything else, like ordering formats (bar, table service) or additional services and products to consider.
5. Why would your potential customers prefer "ititki"
Is there one or several value propositions?
7. How would you like to be perceived?
Please talk about the personality of the brand; style, tone, feelings, etc.
8. How would you NOT like to be perceived?
Besides attributes and feelings, you could also mention brands that you don't want to be compared to or branding styles that wouldn't work and why.
10. Is there specific word(s) or phrase(s) that should accompany the name and help describe the project?
The most basic example could be "bar" or "restaurant". In this case it could also be a "shop" or a slogan. If there isn't a specific suggestion we would recommend what we think is best, though advice from you is very useful.
11. Do you have any suggestion or request for the creation of the logo or branding?
If there are any, please describe them and explain why.
13. Who would be your potential clients?
Age, gender, civil status, socio-economic level, lifestyle, interests, etc.
14. What places would you consider as competitors?
They could be either direct (local or same offerings/concept) or indirect (national/similar products) competitors.
16. Are there other businesses/brands you admire or want to be like?
It could be in the same line of business or not at all; it could be the logo, brand applications, messaging, etc.