vegrande

Brief_ITI

Brief

PROJECT

itiki

SCOPE

Visual identity
Brand applications

This questionnaire was designed so we fully understand the project and can provide you accurate results. There are no good or bad answers, but answering while being concise and honest is what helps us do our job better.


 
Where was the idea born? Who is behind it? Or anything that helps us have a better grasp on the project.
Short and long-term
It would be useful to also mention specific formats for bottled or pre-made drinks and products. The answer could be the same information you sent via WhatsApp, but in case there's anything else, like ordering formats (bar, table service) or additional services and products to consider.
Is there one or several value propositions?
Please talk about the personality of the brand; style, tone, feelings, etc.
Besides attributes and feelings, you could also mention brands that you don't want to be compared to or branding styles that wouldn't work and why.
The most basic example could be "bar" or "restaurant". In this case it could also be a "shop" or a slogan. If there isn't a specific suggestion we would recommend what we think is best, though advice from you is very useful.
If there are any, please describe them and explain why.
If yes, which and why.
Age, gender, civil status, socio-economic level, lifestyle, interests, etc.
They could be either direct (local or same offerings/concept) or indirect (national/similar products) competitors.
It could be in the same line of business or not at all; it could be the logo, brand applications, messaging, etc.

If there are visual references, please send them to hola@vegrande.com after completing the questionnaire.