Brief — Radio Ambulante NPR



Radio Ambulante's Rebranding


Radio Ambulente's Team
NPR's Billy Candela



August 19th, 2019

This questionnaire was designed so we fully understand the project and can provide you an accurate budget and results. There are no good or bad answers, but answering while being concise and honest is what helps us do our job better.

He/she should be the only responsible for giving feedback and approving any decision, regarding information, design or otherwise.
What's the project about? the concept behind or anything that helps us have a better grasp on the project.
Short and long-term
The more details the better, even if it's something planned for the future.
Example of design needs: stationery, brand expression, brand manual, etc. Please send photographic references if needed.
Is there one or several value propositions?
Please talk about the personality of the brand; style, tone, feelings, etc.
Besides attributes and feelings, you could also mention brands that you don't want to be compared to or branding styles that wouldn't work and why.
If there are any, please describe them and explain why, for example, what´s the meaning of the bird and should we keep it or not?
Age, gender, civil status, socio-economic level, lifestyle, interests, etc.
They could be either direct (national) or indirect (international/similar offerings) competitors.
It could be in the same line of business or not at all; it could be the logo, brand applications, messaging, etc.

If there are visual references, please send them to after completing the questionnaire.