Dogdrop is a lifestyle brand from California that offers an affordable and convenient solution for working people who want to find a balance between their lives and their beloved dogs by providing a safe & happy place for them to play.
The focus of the identity is to be energetic and playfully simple. The logo and typography were tailor-made inspired by the tails and ears of dogs, with iconography deriving from this to build fun snapshots of a dog’s life.
VISUAL IDENTITY, STATIONERY, VISUAL COMMUNICATION AND TYPOGRAPHY
We designed a custom sans-serif lowercase typography for Dogdrop, with aim on energizing the identity by making it just like our dogs: playful, simple and sweet. We used the stems and ascenders to add gestures that take inspiration from dogs’ tails and ears, and make the font easily recognizable and iconic, with a bold and rounded style to amplify the whole friendly vibe.