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FreshSpot 2.0

 © Tamara Uribe

© Tamara Uribe

FreshSpot® 2.0

We created the original branding in 2014, and during this time we've crafted most graphic and communication styles for the brand, helping it become a staple in the healthy fast food market in Yucatan, Mexico.

The menu is FreshSpot's heart, and when you need to change such an essential part the risk is only allowed if the end result has a huge positive impact. That's exactly what we achieved by re-imagining a lengthy and large menu board; every item has a photograph and a description, emphasising the wide range of products and ingredients while retaining a very light and clean style —all in line with the branding and interior design.

ART DIRECTION, MENU REDESIGN, PACKAGING REDESIGN, VISUAL COMMUNICATION REDSIGN

 
 

ARCHITECTURE

Lessmore DCG


PRODUCT PHOTOGRAPHY

Rodo Vallado

 
 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe

 © Tamara Uribe

© Tamara Uribe



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