"Breaking the monotony of life" was one of the first things that the client mentioned when he asked us to create an integral concept for a new premium salad bar located in San Pedro Garza, Nuevo Leon. This phrase became our mantra for the project, starting with the name, which is a wordplay on the fact that mix and eat together sound exactly like mix it; the incentive to choose ingredientes and blend them together to create a unique salad or dish. The brand poses a fight with the stereotypes associated with healthy food places.
Together with a fresh take from the architects' interior design of the place, with functional but surprising spaces, the key elements for the graphic style of the brand manifested through a main logo that overlaps the wordmark with the yellow slash, like a cross, referencing the concepts of blending, midpoint and balance.
NAMING, BRANDING, STATIONARY, EDITORIAL AND MENU DESIGN, PACKAGING, UNIFORMS, SPACE-BASED BRAND APPLICATIONS
The X becomes the most recognisable element
with the advantage that it is an overlooked shape on restaurant-branding, helping MIX EAT stand out and easily position itself among consumers.