A mexican business specialized in the development of coffee, tea and related products.
Having control over the roasting, grinding, packaging and distribution, the brand needed to reflect the precision and industrial aspect of the business, with high quality standards.
The wordmark has a distinguishing characteristic in the form of a joint between 2 parts, like 2 people sharing a moment together. While the letter U in the middle suggests a container or cup.
NAMING, BRANDING, CORPORATE AND OPERATIVE BRAND APPLICATIONS, PACKAGING, BROCHURE