An authentic seaside offering in the context of a street taco place, where the practicality of the city blends with the fresh flavors of the sea. It's a place that has its origins at the beach, but taps into the language and feelings of a typical mexican street-place.
The client had a very limited budget for the development of the brand and space design, so we chose materials, objects and graphic resources that we're simple to execute, while packing a punch through the message and style of the branding. The final result is an approachable brand for everybody but that attracts the eye of people with greater expectations from a taqueria.
The name Simón Camarón [ see·MOHN kah·mah·RON ] is a rhyme and a wordplay, as "simón" is a colloquial way of saying "sí" (yes) in Mexico, while also being a name, allowing us to create Simón Camarón as a character also; a shrimp in full taquero outfit, riding a fish, these two being the main ingredients of the menu.
CONCEPT, NAME, VISUAL IDENTITY, STATIONARY, ART DIRECTION, INTERIOR DESIGN