The first tea and infusions bar of its kind in Yucatan, with 5 stores in Merida. Their passion for tea and fresh products, prepared with premium quality ingredients, has positioned t|bar in a highly competitive market, distinguishing itself from the competition by offering french style patisserie, bakery and deli foods.
REBRANDING, ART DIRECTION, VISUAL COMMUNICATION, ICONOGRAPHY, PACKAGING, SPACE-BASED BRANDING
Tea & the "t"
Few times do we get the chance to understand a brand deeply before re-working everything about it. This was one of those situations. For several years we developed many solutions for the existing brand, involving graphics, advertising and art direction among others, and then we proposed to let the whole brand evolve into what it was shaping up to be after years of growth alongside the business.
The goal was to rescue the main structure on the logo to ensure the recognisability by existing clients, while bringing about a modern style, friendly but bold, via a typographic construction with features that manifest themselves in several ways throughout the branding system.
We created symbols and a color palette to represent t|bar’s many infusion offerings. The icons used as reference basic shapes present in the structure of the logo, whilst colors help codify the variety of available foods and drinks.