There is a Mexico-based group of eighty designers, thinkers and makers, led by four founding partners, Gilberto, Jorge, Min and Rodrigo. The team is currently involved in projects of diverse types and programs around the continent, looking to push the boundaries further and spreading a new kind of architecture around the globe.
The brand started with the concept that having a global reach meant always "being there", despite the fact that most of the team is based in Mexico. There's symbol connotes a central point or crosshair, forming the letter T, reinforcing the idea of location, precision and balance.
NAMING, BRANDING, EDITORIAL DESIGN, ART DIRECTION, WEB