vegrande®
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Viva La Vida

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Viva La Vida

The brand is inspired by the experience of eating just like at home, as a visual translation of that pure feeling that is only triggered by the flavors found in a true home.

Through imperfect traces, irregular angle inclinations and a warm color palette, the brand is infused with a kind and familiar personality.

Eating something delicious draws a smile on our faces. Such smile is projected in the symbol, formed by the initials of the name, expressing good-memories nostalgia and satisfaction.

CONCEPT, VISUAL IDENTITY, STATIONARY, PACKAGING, EDITORIAL DESIGN AND VISUAL COMMUNICATION



 
 

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