Viva La Vida
The brand is inspired by the experience of eating just like at home, as a visual translation of that pure feeling that is only triggered by the flavors found in a true home.
Through imperfect traces, irregular angle inclinations and a warm color palette, the brand is infused with a kind and familiar personality.
Eating something delicious draws a smile on our faces. Such smile is projected in the symbol, formed by the initials of the name, expressing good-memories nostalgia and satisfaction.
CONCEPT, VISUAL IDENTITY, STATIONARY, PACKAGING, EDITORIAL DESIGN AND VISUAL COMMUNICATION